Superdrug, in dog years… let’s be honest, you’re dead.
The big Five Oh. 1964-….
It’s not a number to be sniffed at, especially in the kind of financial times that have proven too much for even the greatest of high-street institutions *cough* Woolworths pick n’ mix *cough*.
You must be doing something right. And infact, I know you are… because even with the ridiculous amount of shopping opportunities available to me when I wander through town, I always pop in for a look at your best budget beauty, your splendiforous own-brand hair colourants, and fridges that burst at the seams with Appletiser. I hope I’ve still got half of what it takes to remain relevant when I reach my half-century!
In honour of this milestone, a host of the world’s favourite beauty brands have created some rather special limited-edition Superdrug products for the birthday celebrations. You may be noticing a bit of a colour theme going on, I’ll give you a clue… it ain’t blue.
The products available range from fragrance to cosmetics, skin-care to everyday essentials and include favourites such as: Astral’s iconic multipurpose moisturiser (£3.89), Lipcote (£3.69), BarryM Nail Paint (£3.99), Cacharel Amor Amor (£35), and Cocoa Brown One Hour Dark Tan (£6.99).
Alongside this barrage of pink produce, the celebrations take a more comprehensive turn with lots of instore and online promotions, including some nifty 50% off deals, and various Facebook/Twitter promotions.
They’ve even released a video on YouTube to showcase the changing face of the must-have party look over the past half-century:
If you want to wish the brand a happy twoscore and ten, simply use the hashtag #superdrug50 on to join in the celebrations on Twitter.
And don’t forget to check out the Superdrug website for a chance to win a hamper packed full of exclusive Superdrug 50th Birthday products!
