In recent years, Superdrug have been ahead of the game with some great budget beauty launches. From MUA Cosmetics to FashionistA, Look Beauty to Accessorize, there’s always something new to check out with the confidence that our wallets won’t suffer too heavily as a result.
The latest beauty launch at Superdrug is from a brand simply titled B., a name which I’m certain will ensure a total nightmare when it comes to searching the web for products and reviews.
The range is comprehensive and includes face products, nail polish, and skincare. Don’t be fooled into thinking this is just a tween brand either… a quick look at some of the skincare products tells me that they’re casting a much, much wider net over their potential audience with products ranging from B. Quick 4-in-1 Cleansing Wipes to B. Flawless Targeted Wrinkle Filler which you choose according to your “skin phase”.
A small selection of the colour cosmetics currently available from B.
When it comes to colour, the brand are set to make an impact on our cosmetic bags. Not afraid to keep up with the competition, the brand will be offering their own BB Cream, Colour Corrector, Pure Micellar Water, Gel Eyeliner, and a full range of foundation and primers. Each store will have a trained point of sale personnel to advise consumers on making their choices from this new brand and I for one, cannot wait to see the feedback on this new high street addition.
Have you spotted anything from the new range that takes your fancy?
The new range lands instore at Superdrug from the 1st of February, is available to buy online now (and is also available to view online at bisforbeautiful.co.uk)
I had a little look at this today – looks good the blushers are really nice x I got the Micellar water to try too x
Really love the colours! Will need to check it out when I’m in Superdrug xo
Babblesaboutbeauty.com
I’ve been a massive fan of Bioderma micellar cleanser for years – nothing seems to be quite as gentle and effective, especially on the eyes. So I was excited by British Beauty Blogger’s revelation that the B Micellar was almost as good http://www.britishbeautyblogger.com/2012/12/a-sneaky-peek-at-b-from-superdrug.html
I had to snag a bottle asap, so once it was payday, I bought a bottle. It’s good – I can’t vouch for the long-term effectiveness as a cleanser, but so far I haven’t got spots and my eyes haven’t turned red. It seems to be very effective at taking off my eye makeup, which is all I wear, and then just wiping over the day’s grime when I’m feeling lazy. (Yes, I know that’s why I get spots!) (:-))
And it’s all cruelty-free (BUAV approved)!
It could well be the case that B cosmetics are good and undoubtedly the prices are quite low. However, why won’t Superdrug ever have in-store demos? I can go to virtually any department store and get anything from simple advice, demo, free sample right through to a full makeover, for most brands. I have wasted too much money and thrown so many cosmetics away over the years, that now a demo or free sample is the only way I will change my products